52 Lives

About Us

52 Lives changes someone's life every week of the year. Our aim is to inspire people to be kind. We believe kindness has the power to change lives and change the world, while improving our own well-being at the same time. 

What We Do

Changing Lives

Every week, 52 Lives helps to change someone's life. We choose someone in need of help, share their story on our website and social media, and request what that person needs. Our kind supporters then spread the word, offer help if they can, and we change that person's life - and inspire more kindness in others.

The people we choose to help come from nominations made through our website (checks are made to ensure the requests are genuine). Over the years we have helped with a huge variety of things...from buying teeth for a man in Alabama; building a sensory shed for a toddler in South London who was losing her sight; making video messages for a young boy being bullied; supplying wheelchairs to children in the UK and China; buying furniture for women and children leaving refuges; helping a homeless mother and son into a flat; and sending a little girl and her grandma on a holiday after the death of her mother. 

One of the unique things about 52 Lives is that 100 per cent of what people give goes to the person we are helping. 

We'd love you to be part of our community. Find out how to Get Involved

School of Kindness

52 Lives works with thousands of children every year as part of our School of Kindness. Each week, we visit a different school to run Kindness Workshops. These workshops aim to empower children by helping them realise that the little choices they make every day can make a big difference to the world. We also provide small grants to children with amazing ideas for spreading kindness in their school or community, and provide free lesson plans and resources for teachers. The School of Kindness was launched with prize money from the Clarins Woman of the Year Award, won by 52 Lives founder Jaime Thurston in 2016.

Visit our School of Kindness website


52 Lives was launched by founder Jaime Thurston in November 2013. It began as a Facebook page that she set up as a way for her friends and family to help people. It has since grown into a global network of almost 100,000 kind people who follow our weekly requests on Facebook, Instagram, Twitter, or via our email newsletter. We have been lucky enough to gain the support of 52 celebrities, and are regularly featured in the press. 

Our Philosophy 

52 Lives gives people tangible help, but our philosophy goes much deeper than that. The most important thing we do is spread kindness. We believe unexpected kindness is a powerful thing and can change someone's whole outlook on life. The people we help all say the same thing: that what changed their lives wasn't the 'thing' we gave them, but the kindness - the fact that complete strangers cared about them. And kindness doesn't just help the person on the receiving end - research has shown it improves our own mental and physical health at the same time. 

We believe our collective actions determine the kind of world we live in - we just need to choose kindness at every possible opportunity.

 “52 Lives has touched many more lives than just those of the people it helps each week. Jaime has given people around the world the chance to help others who are less fortunate. Household items many of us take for granted and small donations when they are put together really can change a life."                      

Prime Minister David Cameron 
(July 2016)


52 Lives is proud to be a core member of the Anti-Bullying Alliance,
a coalition of organisations united against bullying. 


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"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

Margaret Mead